Jägermeister has new packaging in Brazil

The distillate Jägermeister has a new look. The drink is now having a cartridge developed especially for the Brazilian market. All design work, creation and conceptual basis was the responsibility of Agency Design Workshop UP!, of Sao Paulo. The objective of the project was focused on broadening the dissemination of Jägermeister in country and rescue the concept of drink through the modernisation of packaging. The cartridge was designed in married, two panel units are laid out side by side and form a complete picture of the product.
Visually, the predominant color of the packaging is green. In addition, jargon like "turn your night" and "A shot without equal" gained prominence in allusion to the shape of beverage consumption, always held in small doses and unique to each glass, the shot. "As a high premium drink disbursement, we needed to add value to strengthen the image of the brand in the Brazilian market," says Malu Guerra, workshop Design UP!.