Monday, October 13, 2014

Crown cookies make new look

Products are updated according to the new concept of the brand
Crown cookies make new look
The line of sweet and savoury biscuits Crown underwent an upgrade in its design. The project, run by the marketing department of the Germani foods in conjunction with the communications and Marketing Emporium, has as main objective to modernize the identity of products without losing the essence of the brand.
The new design combines colors recognized by the public with contemporary features reflecting the new brand identity. Through simple lines, the layout is worked to facilitate readability and highlight the main elements: the design of the fabric Strip to the Center, the illustrative images of biscuits on the sides and the suggestion elements of consumption in the lower area. Innovation includes the line of pretzels (water and salt, Mignon, Saltine, Belcrak and Craket) and sweet biscuits (Maria, Maria, Chocolate Assortments, Honey balls, Chocolate and coconut Doughnut).
The modernisation of packaging is part of the marketing strategy of the Germani Foods to position the brand and enhance its products at the point of sale. Recently Crown logo and slogan were redesigned to illustrate the new brand concept: rich in affection.
Germani foods- source: Thiago Carlotto/Germani
Guia do Transportador - 13/10/2014
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