ARCOR BET ON PREMIUM PRODUCTS FOR NEW YEAR

The company follows in line with the trend of recent years, in betting on products with higher quality and added value. For the holidays this year, Arcor invests in Premium line Arcor. "The most sought-after version is still the Panettone Fruit flavor, followed by you like Chocolate. However, the segment that presents higher growth is Stuffed, which is replacing the dessert in the homes of our consumers, because of their appeal forgiving, "says Anderson Freire, marketing manager of Arcor's cookies of Brazil, in an interview with Rotating News Portal.
Actions at the POS
The Premium line Arcor, which will receive special attention, brand is composed of Panettone stuffed in Chocolate flavors, Vanilla and hazelnut cream. "We're going to have point of sale materials, special tastings and promotions in major retail outlets in the country. We initiate the actions at the POS in the second half of October, but we will have a more intense focus in the two weeks leading up to Christmas, since this period represents a large portion of the sales of category. This work is critical to highlight our products and help the retailer to improve turning ", concludes the Executive.
Market
In 2013, the Arcor grew 10.6% in value in about 2012. The entry of the mark in the gourmet market is recent and, each year, the company presents sophisticated news in several categories in which it operates. In addition to its gourmet line, another bet is on items like gift suggestion, another appeal always strong at Christmas, with the cans Arcor Times that have exclusive licenses of the main sports clubs of Brazil and will be marketed for the third consecutive year.