51 Ice has new flavor

The company Müller de Bebidas launches another drink of line 51 Ice Sensations: Freezy Fire, with citrus flavor with a hint of ginger. The drink is packaged in long neck bottle, and replaces the Freeze (Mint blue).
According to the company's marketing manager, Paula vine, Müller's strategy for 51 Ice is renewing constantly line of flavors. "The expectation is that the new flavor surprise consumers who may have opposing experiences (hot and cold) in a single drink," he says.
The design of the Agency's W/Publi. The bottle is provided by Owens-Illinois and self-adhesive label is produced by Novelprint. The cover is manufactured by Aro.